At Ecoaqua® Water Filters, we take your privacy seriously. This privacy policy describes how we collect, use, and protect your personal information when you visit our website or make purchases from our online store at ecoaqua.shop.
What Information We Collect
We collect both personal and non-personal information from you when you visit our website, make purchases, or interact with us. The types of information we collect include:
- Contact information such as your name, email address, phone number, and mailing address when you create an account or make a purchase.
- Payment information such as your credit/debit card number, expiration date, and billing address when you make a purchase. This information is processed by third-party payment processors and not stored on our servers.
- Purchase history including details about the products you have purchased from us.
- Account information such as your username, password, and preferences when you create an account with us.
- Marketing preferences indicating if you wish to receive marketing emails from us. You can opt-out at any time.
- Feedback and correspondence such as information you provide when you contact us with questions, feedback, product reviews, or any other correspondence.
- Usage data such as your IP address, browser type, operating system, referral URLs, device information, and pages visited on our website. This data helps us understand how visitors use our site.
- Cookies and tracking technologies to analyze site traffic, understand visitor behavior, improve our website, and provide you with a more relevant browsing experience. You can disable cookies through your browser settings.
How We Use Your Information
We use the information we collect for the following purposes:
- To fulfill your orders including processing payments, delivering products, and providing customer service.
- To provide service and support including responding to your requests, inquiries, comments or concerns.
- To send administrative information such as order confirmations, invoices, security alerts, and support messages.
- To send marketing and promotional offers about our products and services, consistent with your communication preferences. You can opt-out of marketing communications at any time.
- To analyze and improve our products, website and customer experience so we can deliver the best service to you.
- To protect from fraud, spam, abuse and security risks. We may conduct security investigations if suspicious activity is detected.
- To comply with legal and regulatory obligations such as court orders, warrants, or subpoenas requiring us to share data.
How We Share Your Information
We will not sell or rent your personal information to third parties for marketing purposes. The situations where we may disclose your information include:
- To our third party service providers who help us operate our website, process orders, and provide customer service. These providers are bound by strict data privacy policies and are not authorized to use your data for any other purpose than to perform the services on our behalf.
- To law enforcement, government agencies or authorized third-parties if required by subpoena, court order, or other legal process.
- To protect our legal rights, property or safety, or to defend against legal claims or comply with laws and regulations.
- If we sell or transfer all or some of our business assets or operations to a third party acquirer. Customer data is generally one of the transferred assets in such transactions.
- With your consent or at your instruction to share or disclose your information.
Data Retention
We retain your personal information for as long as needed to provide our products and services or fulfill our contractual obligations. We may retain some information for longer periods as required by law, audits, or other business requirements. Data retention timeframes are determined case by case considering applicable legislation and the type of data collected.
When your personal information is no longer required, we securely delete or anonymize it.
Data Storage and Security
Ecoaqua® takes data security seriously. We use appropriate technical and organizational measures to protect your information against unauthorized or unlawful processing and accidental loss, destruction or damage.
Some of our key security practices include:
- Encryption of data in transit and at rest using industry standard encryption protocols and technologies.
- Restricted staff access to personal data on a need-to-know basis. Staff are trained on data privacy and security.
- Network security controls such as firewalls, intrusion detection and data loss prevention solutions.
- Vulnerability scanning and penetration testing to identify and address threats proactively.
- Compliance with payment card industry standards (PCI DSS) for secure processing and transmission of payment card data.
- Regular backups to safeguard your data and ability to recover in the event of an incident.
- Secure destruction of data when it reaches end of retention or no longer needed.
While we follow industry best practices to protect your data, no security measures can guarantee 100% protection. We will notify users promptly in accordance with applicable breach notification laws in case of an incident impacting personal data.
Your Rights and Choices
At Ecoaqua® Water Filters, we respect your right to access and control your personal information. Some of the key rights you have in relation to the personal data we hold about you include:
Right of access – You may request details about the personal information we hold about you including categories, purposes, sources, retention periods and sharing details.
Right to rectification – If any personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.
Right to erasure – Under certain conditions, you may request deletion of your personal data from our systems. We will comply unless we have a lawful basis for retaining it.
Right to restrict processing – You can ask us to stop using your personal data for certain purposes. We will comply unless we have a lawful basis for continuing the processing.
Right to data portability – On your request, we will provide you with your personal data in a structured, commonly used and machine-readable format so you can reuse it for your purposes.
Right to object – You may ask us to stop sending you marketing communications at any time and we will honor your request. You may also object to us processing your personal data for certain purposes on grounds relating to your situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights.
To make a request under any of the rights mentioned above, please contact us using the information provided in the Contact Us section below. We will consider and respond to your request consistent with applicable data protection laws.
In addition to the above rights, you also have the right to lodge a complaint with your local data protection authority or privacy regulator if you believe we have not complied with applicable data protection laws.
Third-Party Websites
Our website and online store may contain links to third-party websites like social media widgets/buttons or display advertising from other vendors. These third-party sites are not covered by our privacy policy and we are not responsible for the privacy and security practices of these sites. We encourage you to read their respective privacy policies which govern the collection and use of any information you submit to those sites.
Changes to this Policy
As our website, products, and services evolve, we may make changes to this privacy policy from time to time. We will notify you of any material changes by posting the new privacy policy on our website. We also encourage you to review this policy periodically for any updates.
Contact Us
If you have any questions or concerns about our privacy practices, please feel free to contact us:
Email: [email protected]
Phone: 1-800-123-4567
Effective Date: This privacy policy was last updated on Month Day, Year and is effective as of this date. The latest version supersedes all previous versions of our privacy policies.
